We all know that celebrities don’t make all their millions from their primal talents. They use their fame to diversify their revenue stream by building a brand. From appearances and endorsements to fragrances and even their own clothing lines. Now, what does a celebrity who sings or acts know about designing and constructing a garment? They don’t and who cares, we buy it for the name anyways.
Jessica Simpson has one of the most successful fashion empires, expected to earn $1 billion this year! That’s what I call maximizing your brand potential!!
Jessica Simpson Collection
The Olsen Twins have Elizabeth & James and The Row, which recently launched a handbag collection.
Mary Kate & Ashley's Elizabeth & James and The Row (Fall 2011)
There is also L.A.M.B by Gwen Stefani, Nicole Richie’s Winter Kate and House of Harlow and let’s not forget the very successful Sean John by Sean “Diddy” Combs, who even won a CFDA award in 2004.
There are the few celebrity lines that succeed but most often they fail. Let’s face it, we can’t all be good at everything we do. The ones that have bombed miserably include Mandy Moore’s Mblem, Jennifer Lopez’s Sweetface and Jovovich Hawk by Milla Jovovich. I actually really liked Jovovich Hawk and I think they had a pretty good run until 2008.
JLO Sweetface
In honor of this blog post, I give you this piece from The Row now available at covetshop.com.
Long Sleeve Mini Dress by The Row
This classic dress can do wonders for your accessories. So get creative and start experimenting. Feel free to reach out if you need some inspiration!
xxNC
