While the fashion industry is infamous for dragging its well-shod feet when it comes to embracing social and digital media, but in the past couple years designers have been stepping off the page — with some pretty creative executions. That being said, the coolest (fashion) ad I’ve seen in some time just launched for Burberry’s A/W 2010 collection.
Fashion, in Digital Motion
Check it: Ten stunning models (including Rosie Huntington-Whiteley, and many of whom are musicians) through Mario Testino’s sumptuous lens, and six interactive, 3-D videos set to music by the Waterboys. Powered by motion responsive images, this allows you to take a closer twirl at that shearling collar, military button or studded clutch that caught your eye. Or she how the clothes look in virtual motion.
Burberry chief creative officer Christopher Bailey says he wants those viewing this to not just see the images, but ”to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.”
Go, Burberry. And as WWD notes, about 40% of the brand’s total ad spend is now digital.
Burberry's A/W 2010 digital campaign: You call the shots and control the motion
We’ve had Burberry on Covet Shop before, but it usually sells out quickly so be sure to check back often…
Cyber-Hopping Bridesmaids
A new Cynthia Rowley bridesmaid collection that also rewards you for checking in on Foursquare? No, you’re not dreaming. Cynthia Rowley Bridesmaids launched early last month in partnership with Foursquare, and retailer Lovely Bride also offered incentives to shoppers who “checked in” via the virtual, location-based community.
One of Cynthia Rowley's dresses from her new bridesmaid collection
I’ve lived through some horrifying bridesmaid’s dresses in the past, so – for one — I would have welcomed this chic collection years ago. In the meanwhile and spaking of weddings, should you be so lucky as to be a guest, not a bridesmaid, we have some gorgeous Covet Shop items straight from the runway that we’d recommend just for you (below). And please, ladies, remember not to upstage the bride. It’s simply unbecoming.
Hot little Calvin Klein number for all your upcoming wedding affairs...
This Tibi dress is ideal for a mid- to late-afternoon garden wedding.
Let's not forget the party shoes...Miu Miu Capretto Jewel Sandals, Prada Wedge Thongs
Enfin, Quelque Chose Française…
Marion Cotillard, Vogue's July cover girl
I absolutely love Marion Cotillard and La Vie En Rose, so I’ll leave you with this lush shoot (again, by Testino) of Marion Cotillard on Vogue.com, where you can see a quick video interview of her with scenes from this “reportage” shoot. This also inspires me to build in a little extra time in the a.m. to try to get my hair to look like this, since I pretty much have the same cut. Love the styling in this spread? Might we suggest the following on Covetshop.com…
Tibi Lace Shift, Vera Wang Rhinestone Flower Necklace, Miss Urbanette Dome Satchel, Dolce & Gabbana
